What does toast have to do with ecommerce? To make toast, you need special tools, different ingredients (both finished and unfinished), and consideration for presentation, especially when serving discerning guests. A great ecommerce experience is much the same. Success is measured in the way you use the tools you have available. After all, no one wants sub-par toast.
Years ago, a series on lean manufacturing used toast as an example to show how you can continuously improve and make the most of your resources for toast-making. This idea originated from the Japanese concept of kaizen, which means “change for the better.” It was initially applied in manufacturing by Toyota and eventually became the foundation of all lean and continuous improvement programs we have today.
That’s why we started Toast Kaizen Digital, also known as TK Digital (because we’re marketers, after all). We noticed a big problem with the rapid growth of technology and commerce in recent years – we’re not fully utilizing it. The truth is, most ecommerce companies only use about 30% of the capabilities offered by their software-as-a-service (SaaS) tools, and even less when it comes to expensive platforms like websites, analytics, and personalization tools.
Our goal is to change this by focusing not only on your technology stack and website but also on your overall business and the processes that drive it. We don’t just want to hand over what we build and leave you to figure it out; we take the necessary steps to ensure you start winning from the get-go. With our extensive experience, we have the knowledge and skills to make it happen.
Our Founders
Van
Strategy & Client Management
Adam
Technology & Digital Product
Brandon
Sales & Partnerships