We absolutely love toast, not just because it’s incredibly versatile and delicious, but also because it requires a variety of tools in your kitchen. To make toast, you need a special machine, different ingredients (both finished and unfinished), various tools, and some consideration for presentation, especially when serving discerning guests. And if you decide to bake your own bread, the list of requirements gets even longer. With all these elements coming together to create a favorite snack, anyone can make toast, but doing it efficiently is quite a challenge.
Years ago, a series on lean manufacturing used toast as an example to show how you can continuously improve and make the most of your resources for toast-making. This idea originated from the Japanese concept of kaizen, which means “change for the better.” It was initially applied in manufacturing by Toyota and eventually became the foundation of all lean and continuous improvement programs we have today.
That’s why we started Toast Kaizen Digital, also known as TK Digital (because we’re marketers, after all). We noticed a big problem with the rapid growth of technology and commerce in recent years – we’re not fully utilizing it. The truth is, most ecommerce companies only use about 30% of the capabilities offered by their software-as-a-service (SaaS) tools, and even less when it comes to expensive platforms like websites, analytics, and personalization tools.
Our goal is to change this by focusing not only on your technology stack and website but also on your overall business and the processes that drive it. We don’t just want to hand over what we build and leave you to figure it out; we take the necessary steps to ensure you start winning from the get-go. With our extensive experience, we have the knowledge and skills to make it happen.
Oh, and we also love our pets
Our Team
Meet the TK Team
We’ve come together for a common goal – to do things differently, so we can be truly better.
Van Schlichting
Co-Founder, Head of Strategy
Van
Adam Yarter
Co-Founder, Head of Digital Product
Adam
Brandon Schempp
Partner
Brandon
Erik Davis
Associate Project Manager
Erik
Renee Schlichting
Accounting